Lethea
Functional Darjeeling tea for the rhythm of the day.Darjeeling tea, rebuilt as a daily ritual: one for the morning, one for the night.
Darjeeling’s origin is legally protected, but the people who pick it are invisible at the shelf, and wellness brands sell vague functional promises.
People already use tea to switch on and switch off. The ritual exists; it just needs a system.
START (First Flush + Mandarin, 90 mg caffeine) for after waking; RELEASE (Second Flush + Plum, decaf, 54 mg L-theanine) for before sleep. Every pack traces its estate through topographic stamps.
Naming, custom wordmark, picker illustration, stamp system, gummies, cold brew, 20 ml sachets, capsules, cartons, campaign and retail. A/B tested with real participants.
Five steps to Lethea.
Some things should be passed down. Others shouldn’t.
Darjeeling’s name is protected by law. The people who pick it are not. Tea knowledge moves through generations, and so do the labour structures that keep value away from them.
Lethea turns that tension into a daily ritual: START for the morning, RELEASE for the night. Every pack traces its estate, its elevation and its flush, so the origin you taste is the origin you can see.
The ritual, in a single drop.
Darjeeling tea concentrate sealed in soft capsules: amber START for the morning, violet RELEASE for the night. Same estate stamps, same doses, no brewing needed.
Every pack traces its estate.
87 garden stamps drawn from real elevation data, plus dose, flush and compound stamps that sit on every pack.
One sachet. One ritual.
Tear, pour, dilute — a 20 ml dose for each end of the day.
Mandarin by day. Plum by night.
First Flush for the morning ritual, Second Flush for the evening.
Rush hour,
rhythm within.
The city speeds up. You don’t have to. Darjeeling, two hours after waking.