A mental-health app for the days that don’t fit the healing narrative.
Design a mental-health brand young adults would actually open.
People cope with humour, and hide the bad days behind it.
An app and identity that treat humour as a coping tool, not a cover.
Research, personas, identity, app UI and out-of-home posters.
For the days that don’t fit the ‘winning’ narrative.
MindFool is a digital sanctuary for people who are high-functioning but internally breaking. It translates invisible emotional experiences into visible, shareable stories, building an archive of anxious bad days and lost moments that turns invisible wounds into a collective history of resilience.
It’s a space where it’s finally okay to lose out loud, because sarcasm isn’t a personality flaw — it’s a tool for survival. Documenting the ugly together replaces the pressure to “look fine” with the relief of being honest, and the strength to keep moving.
