A logo that grows
The wordmark spreads like mycelium threads, then settles.
04
Case study
Takeaway packaging grown from fungi, chosen in one tap.
RoleBrand & packaging designer
DeliverablesMaterial story, packaging range, delivery-app integration
01Challenge
Rethink takeaway packaging for a plastic-free delivery future.
02Insight
People want greener packaging, but won’t go out of their way to choose it.
03Idea
Make mycelium the default: a one-tap packaging option inside the delivery apps people already use.
04Outcome
A packaging range, identity and an Uber Eats ordering flow with a WWF donation toggle.
The future is mycelium made.
Mycelium is the root network of fungi, the stuff most people see as mould, rot and dirt. Myceliyum shows it is one of the most useful materials we have.
Grown on farm waste, it is moulded into takeaway boxes in days, holds a hot meal, and goes back to the soil in about six weeks. Plastic stays for centuries.
From nature, for the future.
Day 0 · Jar
Day 0 · Food scraps
Day 0 · Myceliyum pack
Day 0 · Soil
Day 1
Day 5
Day 10
Day 15
Day 20
Day 28
Day 36
Day 45
Day 00
Home compost testSetting up the jar
Web experience · Order flow
Better packaging, three taps away.
01
ChooseLunchboxes and bags built for the delivery rush.
02
OrderSlots into the checkout people already use.
03
Return to soilBack to the earth in 45 days.
